B.B.A. in Entrepreneurship |
The Wolff Center for Entrepreneurship (WCE) at the University of Houston C. T. Bauer College of Business prepares students to assume leadership roles in the business world, teaching them how to run their own business from the inception of an idea through its implementation. WCE was founded as a Center in 1991 and established in 1995 as a Major in Entrepreneurship under the Bachelor of Business Administration degree by the Texas State Committee for Higher Education.
The program again lands a top spot on the list of the Top 25 Undergraduate Schools for Entrepreneurs, released by The Princeton Review and Entrepreneur on Sept. 19. The program was ranked No. 1 in 2008, 2010 and 2011, No. 2 in 2007, 2009 and 2013, and No. 3 in 2012.
Course load throughout the program includes the following:
ENTR 3310 Introduction to Entrepreneurship
ENTR 4320 Entrepreneurial Revenue
ENTR 4330 Entrepreneurial Costs & Budgets
ENTR 4340 ENTR Organizations, Capitalization, & Funding
ENTR 4350 Entrepreneurial Business Plan
ENTR 4360 Implementation of ENTR Business Plan
The program again lands a top spot on the list of the Top 25 Undergraduate Schools for Entrepreneurs, released by The Princeton Review and Entrepreneur on Sept. 19. The program was ranked No. 1 in 2008, 2010 and 2011, No. 2 in 2007, 2009 and 2013, and No. 3 in 2012.
Course load throughout the program includes the following:
ENTR 3310 Introduction to Entrepreneurship
ENTR 4320 Entrepreneurial Revenue
ENTR 4330 Entrepreneurial Costs & Budgets
ENTR 4340 ENTR Organizations, Capitalization, & Funding
ENTR 4350 Entrepreneurial Business Plan
ENTR 4360 Implementation of ENTR Business Plan
B.B.A. in Marketing
Courses in Marketing (MARK) focus on various topics in the marketing of goods and services. Topics include how to conduct market research, how to analyze buyers, how to use customer databases, how to sell, how to manage selling operations, how to market in an international context, and how to formulate marketing strategies.
Course load for successful completion of the Marketing degree:
MARK 3337 Professional Selling
MARK 3339 Marketing Strategy & Planning
MARK ADV ELECS Advanced Marketing Electives
ADV BUS ELECS Any 3000-4000 level business course
ADVANCED ELECTIVES
Course load for successful completion of the Marketing degree:
MARK 3337 Professional Selling
MARK 3339 Marketing Strategy & Planning
MARK ADV ELECS Advanced Marketing Electives
ADV BUS ELECS Any 3000-4000 level business course
ADVANCED ELECTIVES